Karl Heberger is the Chief Strategy Officer and a partner of Mason Digital. He has over sixteen years of experience building strategic and results-focused digital marketing solutions for clients in a wide array of industries. While well rounded in a multitude of digital marketing tools, platforms, and techniques; Karl’s focus on analytics has proven to be a differentiator for a growing list of clients interested in measurable and accountable advertising initiatives.
Karl’s passion for digital marketing extends beyond his leadership role with Mason Digital. He writes the digital marketing column for the Rochester Business Journal (RBJ), a weekly publication and the area’s leading business newspaper. He’s a board member of Digital Rochester heading up the Digital Marketing SIG. In this role Karl is responsible for developing educational programs on various digital marketing topics that feature experts from across the country. He has been a guest lecturer at Simon Business School, Saunders College of Business, RIT Simone Center for Student Innovation & Entrepreneurship, Venture Creations at RIT, the Small Business Council (SBC) of Rochester, the American Marketing Association (AMA) of Rochester, Digital Rochester, and the RBJ Best of the Web Awards. In 2016 he was a presenting judge at the Best of the Web Awards.