Jim founded his first of four tech business at 27, almost 30 years ago. He built Forward Design, Inc into a multi-year Top100 firm, and the area’s authority on brand and identity system strategy. Forward has developed product, service and corporate branding systems for Kodak, Kodak Alaris, Paychex, Bausch & Lomb, Cree, Vicks, Honeywell, URMC and more, including the new UR Medicine brand. Jim has founded and built nimble startups that leverage technology and trends to establish a unique position & value proposition in the marketplace.
Currently, Forward works as a strategic advisor, while building a new startup in the visual arts world. He also consults on brand and positioning strategies as part of S4 Growth Partners, a local startup focused on applying proximity technologies (beacons, engagement platforms, etc.) as part of technically-enhanced business growth plans.